SEO-focused content helps organizations improve search visibility, answer customer questions, and attract qualified visitors through Google Search. This case study highlights SEO content developed for Smartsheet and demonstrates how user-focused content, clear structure, and information architecture can improve discoverability and customer self-service.
In This Article
About the Project
Smartsheet published hundreds of educational resources designed to answer common business, project management, productivity, and collaboration questions. Content was structured around user intent to improve search visibility, increase engagement, and help customers quickly find reliable answers.
SEO Content Strategy
Content was organized around user intent, common search queries, and clear information architecture. Articles used descriptive headings, concise answers, structured organization, and practical examples to improve Google rankings, featured snippets, and customer engagement.
Content focus
- User intent
- Search visibility
- Educational content
- Featured-snippet opportunities
- Clear information hierarchy
Results
More than 250 SEO-focused articles were written and published. Approximately 94% achieved #1 rankings in Google Search and Google Images for their primary target keywords, increasing organic visibility and helping customers find answers more easily.
How HelpCenterPros Applies These Principles
The SEO strategies used for Smartsheet—including customer-focused writing, information architecture, search optimization, structured content, and clear organization—are the same principles HelpCenterPros applies when building Zendesk Help Centers. Better content structure improves discoverability, customer self-service, and long-term Help Center performance.